ZTE is planning to open 23 retail stores in China and Europe this year in a bid to increase smartphone sales and improve brand awareness.
The new Axon 7 flagship launch has sparked suggestions of opening 20 stores based in China with additional stores in Mexico, Russia and Germany.
ZTE shipped 53 million units last year and is hoping to increase this to 70 million this year. In the last quarter, ZTE was ranked sixth with 3.4 percent of global smartphone shipments. It is hoping that duplicating Apple’s retail store model to sell products, will be the catalyst for the improvements. Releasing products like the Axon 7 will certainly help the company’s goals and attainments.
ZTE introduced the Axon 7 in China a couple of days ago and brings with it a high end device specification list at a lower end price than the competitors abroad which include the Galaxy S7, LG G5 and HTC 10. The Axon 7 is equipped with Quad HD display, the latest Snapdragon 820 processor, 4GB or 6GB of RAM, and is expected to sell for no more than $500.
Adam Zeng, Chief Executive Officer of ZTE’s Mobile devices, was commenting: “The stores will help us lift brand awareness while spurring sales in the areas we value the most.”
ZTE, unfortunately has no plans to launch a retail store in the US or other European countries at the moment. Hopefully with a successful launch of its new stores, the company may launch further stores in other markets around the world. The Axon 7 itself is launching in the US next month and could help bring awareness of ZTE ahead of any development plans stateside.